Fill the Room! Marketing Your Gigs, Shows & Tours with Quentin Angus

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You've booked the gig—now how do you get people to show up? Whether you're promoting a local performance, a special concert, or a multi-city tour, effective marketing can make the difference between playing to an empty room and building an enthusiastic audience. Join guitarist, composer, content creator, and music business educator Quentin Angus, for a practical look at how independent musicians can promote their performances, reach new listeners, and build momentum around their live shows. We'll explore strategies for social media promotion, creating engaging content, email marketing, collaborating with venues, and developing a promotional timeline that helps turn awareness into ticket sales. We'll also look at paid advertising strategies, including geofencing and geographically targeted ad buys, to help you reach potential audiences in specific cities and neighborhoods—especially valuable when promoting shows in unfamiliar markets or planning a tour. From creating eye-catching promotional materials to making the most of limited time and advertising budgets, this class will focus on actionable strategies musicians can put to work right away. Whether you're promoting your first gig or planning an ambitious tour, you'll gain ideas for reaching more people, building your audience, and making every performance count. About Quentin Angus Dr. Quentin Angus is an internationally acclaimed jazz guitarist, composer, educator, and content creator based in New York City. Originally from Australia, he has performed at major festivals including Montreux and Melbourne International Jazz Festivals, and has received numerous honors, including three ASCAP Young Jazz Composer Awards, five DownBeat Magazine Awards, and an APRA Art Music Award for Excellence in Jazz. Alongside his performing and recording career, Quentin has worked as a digital content creator with major record labels including Universal, Impulse!, and Verve Records. Angus is an Associate Professor of Music and program coordinator of Jazz and Popular Music at Borough of Manhattan Community College (CUNY), where he teaches music business. He holds a PhD in Music and has performed and recorded with artists including Ari Hoenig, Kevin Hays, Linda Oh, Shai Maestro, and Jo Lawry. His experience as a performing artist, educator, and content creator brings a valuable perspective to promoting live music in today's digital landscape.